Vidorra to Open New Rockwall Location

Milkshake Concepts to introduce fourth DFW location of its ‘Cocina de Mexico’ near The Harbor
Vidorra to Open New Rockwall Location
Photo: Official

Mexican eatery Vidorra is ready to fiesta with the launch of its newest location in Rockwall. Already serving fan bases in Dallas, Grand Prairie and Addison, Vidorra will officially open its doors to this location at 2620 Sunset Ridge Harbor Heights on December 5.

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Located off I-30, near the western shores of Lake Ray Hubbard and the harbor district, the new location offers guests a mix of authentic Mexican dishes with a modern twist. Diners can enjoy Vidorra’s menu of creative margaritas and its Queso Blanco served in a 400-degree molcajete bowl. Guests will also enjoy entrees including traditional street tacos, birria tacos and sizzling fajitas that complement Vidorra’s top-shelf margarita flight, fruit-infused cocktails and large-format drinks perfect for sharing.

Vidorra’s name means “the good life,” which is embodied in the heart and soul of the Vidorra dining experience.

“We want to reach every corner of DFW with ‘the good life,’” said Milkshake Concepts CEO Imran Sheikh in a statement. “We’re thrilled with how enthusiastically Vidorra has been embraced by the communities in Dallas, Addison and Grand Prairie, and we can’t wait to begin serving new fans in Rockwall. There’s much more to come across North Texas and beyond – including Grapevine and Nashville, Tennessee which will open in 2025!”

The 5400 square-foot Rockwall restaurant has traditional Mexican decor and a vibrant atmosphere, in line with the brand’s other locations. The immersive dining area and airy patio is perched above Lake Ray Hubbard.

Happy hour at Vidorra is Monday to Friday from 3 to 6 p.m., featuring half-off select apps, $4 select beers, $5 select wines and $6 Vidorritas (rocks or frozen). Guests can also enjoy extra specials on Margarita Mondays, with half-priced ritas all day, and Tacos & Tequila Tuesdays, which feature a shot of tequila and two street tacos for just $8 all day.

The restaurant’s hours of operation are Monday through Wednesday 11 a.m. – 10 p.m., Thursday and Friday 11 a.m. – 11 p.m., Saturday 9 a.m. – midnight, and Sunday 9 a.m. – 10 p.m.

Vidorra is a part of Milkshake Concepts’ portfolio of restaurants, including The Finch, Saaya, Harper’s, Serious Pizza and most recently, Serious Eats.

Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
Lisa Hay

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.

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