Velvet Taco Establishes Restaurant Support Office in Dallas

The move comes as the 33-unit restaurant brand plans significant expansion in the coming year.
Velvet Taco Establishes Restaurant Support Office in Dallas
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Funky taco brand, Velvet Taco, has leased a Restaurant Support Office in Dallas – its first ever (!) – even though the brand has always called Dallas-Fort Worth home. The first Velvet Taco restaurant opened in Dallas’s Knox-Henderson neighborhood in 2011. But this is the brand’s first permanent office space. It is projected to be ready in fall 2022.

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And that’s not the only growth Velvet Taco has planned. For the remainder of 2022, the brand will open several more restaurants nationally, and even has its sights set on international growth in the coming years.

“We have been extremely strategic with our local and national growth this past year and with the addition of an official Restaurant Support Center in Dallas, we will continue to grow our brand all while being close to our dedicated Velvet Taco fans and highly accessible to all markets,” CEO Clay Dover said in a press release statement.

Velvet Taco’s deep connection to the DFW area and popularity in the community has driven the brand’s strategy to continue to grow the market. Their most recent new restaurant opening, marking their total restaurants at 33 units, was in Charlotte, NC.

The brand’s forthcoming office is in Addison on the corner of Dallas North Tollway and Belt Line Rd. Located in The Commons, a 90,000 square-foot office building that is owned and managed by Triten Real Estate Partners, the 10,625 square foot space is on the second floor. Such a lease in this hybrid/work-from-home era will allow Velvet Taco to design areas that promote and foster team collaboration and provide space to promote Velvet Taco brand’s mission to “stand together.”

“The key ingredients to our people’s success — be relentless, stand together, be a rebel and kick ass and take names — will best be achieved to their full potential when we’re together in one innovative space,” Dover said. “Velvet Taco is experiencing rapid growth, and with our new Restaurant Support Office, we’ll be able to support our operators even better. The Commons’ location is ideal for our new offices as it is centrally located to all our DFW-based restaurants, close to airports and allows us to retain the top talent that Dallas is known for.”

Velvet Taco “is founded on the idea that tacos don’t have to be Mexican.” And its menu certainly reflects that, featuring a range of international taco flavors like spicy tikka chicken, falafel, Korean fried rice and Mexi-Cali shrimp, to name a few.

Sides include chips with red curry coconut queso or queso blanco and elote. There’s also a deliciously moist housemade red velvet cake.

The brand is also known for its popular WTF (weekly taco feature) tacos and “kick ass margaritas.”

Velvet Taco has over 30 locations in Texas, North Carolina, Georgia, Illinois, Tennessee, and Oklahoma.

Danita White

Danita White is a staff reporter for What Now Media Group. Born in Georgia and raised in Texas, she reports on new and forthcoming businesses in the Atlanta and Dallas/Fort Worth markets.
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