Velvet Taco is adding a new restaurant to the Frisco, Texas area this Spring, making this the fourth new restaurant in the Dallas-Fort Worth area this year alone. The Frisco location will debut the brand’s newly redesigned ‘Taco Lane,’ making on-the-go ordering more convenient for guests. The restaurant will be located at 16930 Doe Creek Rd, Frisco, TX 75033 and will open Monday, April 24, 2023.
Velvet Taco first brought their tacos to the city of Dallas in 2011. Since then, the brand has opened 12 restaurants in the DFW region and continues with dozens more locations across the U.S. The brand has no plans to stop growing through the foreseeable future.
Velvet Taco’s new ‘Taco Lane’ in Frisco will enhance guest experience by bringing Velvet Taco guests convenience and ease when placing or picking up an order made ahead of time. The brand tested out their ‘Taco Lane’ design in Grapevine and Rockwall, and has refined their construction and process in order to implement a well-tested workflow at the new Frisco location.
The Velvet Taco ‘Taco Lane’ was built to make ordering from the car an effortless process, with menus leading up to the window and designated parking spots for guests waiting for their orders.
Velvet Taco guests can place an order ahead of time through Velvet Taco’s app after signing up for their loyalty program, The Velvet Room.
This location will feature Velvet Taco’s signature rustic design and vibe while bringing its own connection to the Frisco community through various artistic embellishments. The exterior of the restaurant will have an expansive patio with ample seating overlooking West University Drive. The interior of the restaurant will contain a unique wall mural featuring the names of the communities surrounding the Frisco location, which are all brought together by HWY 380.
Says North Frisco General Manager, Mitch Lehman in a statement, “We can’t wait to open our doors to North Frisco, and I know my team is excited to serve up our globally inspired menu to even more folks in the DFW area.”
In addition to several other restaurant openings in other states, the brand has plans to open more locations in Texas in 2023 in Waco, Allen and Round Rock.
