The Sandwich Spot to Make Texas Debut

The Frisco restaurant could be the first of many to open in the Dallas-Fort Worth Metroplex.
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A West Coast sandwich concept will open in Frisco, possibly in December of 2022. The Frisco restaurant at 8050 Preston Rd., Ste. 102 will be the first Texas location for The Sandwich Spot.

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Jeff Upchurch has a license agreement to open The Sandwich Spot in the Dallas area and hopes to start the buildout on the Frisco location next month. Upchurch started the process of opening The Sandwich Spot in North Texas three years ago. “We’re excited. I’m overwhelmed with the pleasantness of the community,” Upchurch told What Now Dallas.

The Sandwich Spot has nearly three dozen locations across California, and although the contents of most of the sandwiches are the same, the names differ at each location to represent the local community and the preferences of the owners. The menu at the Frisco location will continue this trend. Some examples of sandwich names might be a local high school mascot or the names of local organizations.

The sandwiches are individually made when ordered. “We use a high-quality meat, and we hand-wash lettuce. We hand-slice tomatoes every morning. We slice the onions every morning. We do everything extremely fresh,” Upchurch said.

The bread that is featured at The Sandwich Spot is called Dutch Crunch, which is a white bread with rice paste on top that makes it crunchy and flakey. The Sandwich Spot also has Dutch Crunch sour dough wheat and sweet roll.

The bread is shipped from the West Coast half-baked and frozen. “Then the bread is finished in front of the customer while he waits, so it’s not fast food. There’s no drive-up window,” Upchurch said. “It’s going to be great food as fast as we can do it.”

Upchurch said he is excited to be able to take care of The Sandwich Spot customers in Frisco. “It’s a motivating thing to see them leave happy,” he said. “They’re the ones that are going to leave and tell people.”

The Sandwich Spot founder Tom Heally told What Now Dallas in an email that he feels developing the brand in Texas has endless possibilities. “The Sandwich Spot is about the Mom and Pop experience. Picture a place where everyone knew everybody’s name sort of like Cheers. Where people came together to experience a great sandwich, as well as a great customer experience.”

Heally also wants The Sandwich Spot to be a part of the community and help local businesses, schools, and organizations. “We also like to support our peace officers and military in our stores.”

The Sandwich Spot motto is “Love All Feed All.” Heally said this motto will resonate in all of their stores to let customers know just how much they mean to them.

Amber D. Browne

Amber D. Browne is a writer, editor, voiceover artist, and author of The Little Book of Hermetic Principles: Heal Your Energy, Seek Enlightenment, and Deepen Your Understanding of Your Mind, Body, and Spirit. Browne has more than two decades of experience in journalism including in television, radio, magazines, and online publications.
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