The RSG Group introduced JOHN REED Fitness to Dallas, making it the second location to open in North America, and the 42nd club to open internationally.
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Known throughout Europe for merging its unique aesthetics with fitness and music, JOHN REED brings another design-forward concept to North America. After successfully opening its first location in Los Angeles, Dallas will now get the same treatment with live DJs to move and motivate, an eclectic interior design, and a hospitable team.
“I’m so excited for the people of Dallas to experience JOHN REED. From the moment our members walk in, they are supported by our stellar team, and have access to a variety of training opportunities,” said Alex Knies, Club Manager, JOHN REED Dallas in a statement. “That’s just the start. It’s our goal to create memorable experiences with great music, awesome programming, and fascinating interiors, all the ingredients that really make JOHN REED an unparalleled fitness environment and something not seen anywhere else.”
Spanning across 30,000 square feet, the club features state-of-the-art gym80 equipment and offers a full range of fitness opportunities from free weights, functional training area, machine strength training, cardio, unlimited group classes, and cycling. Additionally, Dallasites will get introduced to JOHN REED’s Boost Club. Led by the club’s trainers and DJs, members are moved through a HIIT-style, high-energy class to add to their weekly routine.
The new contemporary gym is outfitted with infinity mirrors in the Rack City room to handmade cyborg installations, and lighting fixtures that illuminate every area of the gym. The DJ booth, constructed out of mirrored glass, will see DJs performing live every week in addition to curated music playing 24/7 from JOHN REED Radio. Furthermore, JOHN REED enlisted the help of some of Texas’s visual artists to create a collaborative 2,000 sq. ft mural in the heart of the gym emphasizing the club’s commitment to not just art and design, but the local community as well.
JOHN REED Fitness is located in Preston Center at 8335 Westchester Dr. Suite 40, and it is open daily from 5 a.m. to 12 a.m.
Part of RSG Group, with locations from Istanbul, Budapest, Paris, Prague, Los Angeles—and now Dallas, JOHN REED has been leveraging the power of sound and design to motivate and move people across the world since 2016. JOHN REED is an international fitness club that boasts unexpected design elements, music programming with live DJs, and top-of-the-line equipment. Members get access to studio workouts, boutique-style cycling, free weights, cardio, barre, Pilates, yoga, and a variety of amenities.
Founded in 1997 by Rainer Schaller, the RSG Group has become a globally operating business with 41,000 employees, including franchisees, at around 1,000 locations in 48 countries. With a renewed emphasis on health and a determined focus on sustainability, RSG Group’s portfolio comprises of nearly 20 innovative brands, including Gold’s Gym, McFIT, the JOHN REED family of clubs, as well as creative and lifestyle brands such as MARCELL VON BERLIN, RON MILLER and PEARL MODEL MANAGEMENT.