Heyday Announces Expansion to Southlake in Early 2023

One-stop skincare shop will join bustling Southlake Town Square in January
Heyday Announces Expansion to Southlake in Early 2023
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Facial and skincare shop, Heyday, is making it easier to achieve skincare goals with its second North Texas location coming to Southlake on Thursday, January 19, 2023. The first Heyday location in Texas opened its doors in December in the Knox-Henderson neighborhood of Dallas and the successful opening was just the beginning for the brand’s emergence in the southern state.

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The newest location in Southlake Town Square is found among the town’s favorite restaurants and retailers and offers sustainable skincare for clients’ unique skin profiles. Heyday’s 50-Minute Facials are never the same twice – instead of a standard recipe, they’re personalized to support and treat the client’s skin at that moment. Heyday’s team understands that skincare is not “one size fits all” and creates a personalized regimen that guests can replicate at home with the same products and brands available for purchase in-store and online.

“2023 will be an exciting year for Heyday in the Lone Star State! Southlake is just the start of this year’s expansion,” said Patrick Ryan-Southern, CEO of L5 Skincare, the Heyday franchising entity in a statement. “Consumers are focused on self-care and wellness now more than ever before, and with that comes the need to help them break through the noise and choose what’s best for their individual needs. Heyday aids consumers in doing exactly that by providing them with product recommendations and facials formulated to address their individual needs from real experts.”

The Heyday experience is not meant to mirror the typical spa day. Rooms are semi-private and modern, filled with curated, downtempo music. Guests do not undress into a robe before settling in on the treatment chair, a distinction that makes it easier for guests and members to fit a Heyday facial into their regular schedule. Estheticians complete a full skin analysis, where guests are encouraged to voice their own personal skin goals and their at-home routine, so the esthetician understands what they’re used to, what feels attainable, and find any gaps along the way. Based on their analysis, the esthetician will map out the guest’s unique treatment, from the products they’ll be using to any enhancements they recommend. From there, the experience is entirely tailored to the guest and his or her skin. This could include any of the following: professional exfoliation, a series of mask treatments, extractions, and facial massage.

To celebrate the opening of Heyday Southlake, Heyday is offering all First Time Facials at $70, normally $135 (that’s over 50% off), and guests can book this facial by using this link. After their first Heyday facial, all customers are invited to purchase a Heyday membership ($104/month which includes a monthly facial, 50% off enhancements including Gua Sha, Microdermabrasion, LED Light Therapy, Professional Peels, Microcurrent, and Hydration Infusion, and 20% off all products at sign-up / 15% off anytime). Or, one-time facials without a membership are always available for $135.

Heyday Southlake will be located at 116 State Street, Suite 150, Southlake, Texas. The Southlake location will be open from 10 a.m. to 7 p.m. Monday and Friday, 10 a.m. to 8 p.m. Tuesday through Thursday, and 9 a.m. to 6 p.m. Saturday and Sunday.

Lisa Hay

Lisa is a staff reporter for What Now Media Group. She covers new restaurant, retail, and real estate openings across all of our markets. A true foodie, this Air Force veteran has lived all over the world — from Aviano, Italy to Nairobi, Kenya — but her favorite spot is NOLA for its rich history, architecture, culture, and of course, its good eats.
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